The 80/20 Rule

On April 17, 2010, in Finance & Operations, by incu-biz.com

The Pareto principle (also known as the 80-20 rule), states that, for many things, 80% of the consequences come from 20% of the causes. For instance, you wear 20% of the clothes in your closet 80% of the time. This equation also affects your business, as in 80% of your business will come from 20% [...]

Tagged with:  

Viral Marketing – Keep it Light

On April 14, 2010, in Marketing & Advertising, by incu-biz.com

Can you make people sneeze? It is normal to be confused when you first hear the term “viral marketing.” You’ll be relieved to know that “viral marketing” has nothing to do with computer viruses. It is a term to describe marketing your business with things that can get passed around the Internet, such as eBooks, [...]

Tagged with:  

How Video Can Enhance A Website

On April 12, 2010, in Internet & Technology, by incu-biz.com

Adding video to a website can greatly enhance its appeal. It allows communication with customers in a new and fresh way. The popularity of video on the web is growing rapidly. YouTube.com, one of the most popular video sites on the web was bought by Google for 1.65 billion dollars. Google would not put that [...]

Tagged with:  

Want your ad to work? Make it shocking.

On April 6, 2010, in Marketing & Advertising, by incu-biz.com

Are your ads getting through? In order for your ads to be effective they need to be noticed. That’s an easy enough concept to understand. But realize we are bombarded on a daily basis with thousands of marketing messages, on top of all the other emails, facebook status updates, tweets, and more that we get. [...]

Tagged with:  

Thirteen SEO Tool Ideas

On April 3, 2010, in Featured, Internet & Technology, by incu-biz.com

Search engine optimization It is important to the success of any business with a presence on the web. So important that developers are continually creating tools to help business owners understand their market, know where they stand in the results, and determine which SEO tactics are working for them and which aren’t. Let’s take a [...]

Leadership Exposed: Things You Thought You Knew About Leadership

On April 2, 2010, in Management & Leadership, by incu-biz.com

Much has been written about leadership: rules, pointers, styles, and biographies of inspiring leaders throughout world history. But there are certain leadership ideas that we ourselves fail to recognize and realize in the course of reading books. Here is a short list of things you thought you knew about leadership. 1. Leaders come in different [...]

Tagged with: