From the monthly archives: April 2010
The Pareto principle (also known as the 80-20 rule), states that, for many things, 80% of the consequences come from 20% of the causes. For instance, you wear 20% of the clothes in your closet 80% of the time. This equation also affects your business, as in 80% of your business [...]
Continue Reading →Can you make people sneeze?
It is normal to be confused when you first hear the term “viral marketing.” You’ll be relieved to know that “viral marketing” has nothing to do with computer viruses. It is a term to describe marketing your business with things that can get passed around the Internet, such as eBooks, [...]
Continue Reading →Adding video to a website can greatly enhance its appeal. It allows communication with customers in a new and fresh way. The popularity of video on the web is growing rapidly. YouTube.com, one of the most popular video sites on the web was bought by Google for 1.65 billion dollars. Google [...]
Continue Reading →Are your ads getting through?
In order for your ads to be effective they need to be noticed. That’s an easy enough concept to understand. But realize we are bombarded on a daily basis with thousands of marketing messages, on top of all the other emails, facebook status updates, tweets, and more that we get. [...]
Continue Reading →Search engine optimization
It is important to the success of any business with a presence on the web. So important that developers are continually creating tools to help business owners understand their market, know where they stand in the results, and determine which SEO tactics are working for them and which aren’t. Let’s take a [...]
Continue Reading →Much has been written about leadership: rules, pointers, styles, and biographies of inspiring leaders throughout world history. But there are certain leadership ideas that we ourselves fail to recognize and realize in the course of reading books. Here is a short list of things you thought you knew about leadership.
1. Leaders come in different [...]
Continue Reading →