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The Pareto principle (also known as the 80-20 rule), states that, for many things, 80% of the consequences come from 20% of the causes. For instance, you wear 20% of the clothes in your closet 80% of the time. This equation also affects your business, as in 80% of your business [...]
Continue Reading →If you’re marketing your business, then chances are you have a lot on your plate. Many small business owners work alone, though some have a partner, and this means that they’re not only the CEO – they’re the accountant, the administrator, the marketing consultant, the salesperson, the technical advisor, and so on. They [...]
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