Currently viewing the category: "Idea Exchange"

A great social media marketing tool for your arsenal is SproutSocial.com

Check it out and get a 30 day free trial.

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Currently Facebook offers the greatest source of traffic to your website, with an estimated 500 million users who spend an average of 55 minutes per day on it which is more than the time they spend on any other webpage even Google or YouTube.

There are two ways to draw traffic [...]

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Google’s SEO Report Card is a great read if you want to understand SEO from the source.

Think of it this way, if Google… the search engine owner is worried about Search Engine Optimization (SEO)… then you better be worried about SEO. If you think it’s [...]

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What a great use of facebook by USA’s Burn Notice… Tonight is the season 4 premiere. Take a look at the video they put on their fan page. What a great way to engage loyal fans. And it was easy for them to do. This is someone taking Facebook promotion seriously.


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Announcing a new restaurant with a movie trailer… And not only that, but a new way to pay. Instead of the traditional order food, then pay your bill, this restaurant will sell tickets… That’s right tickets, because this restaurant is an event. It’s an experience.

What can you do differently in your business [...]

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Just because you have the right tools in your arsenal doesn’t mean you actually know how to use them. Take a few moments to take an inventory of the tools at your disposal and see if you’re using them in the smartest way possible. Once you know how to use the tools you have, [...]

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Andy over at damniwish.com suggests it might not be a bad idea to give free stuff away. People who are looking for free stuff won’t pay anyway, and those who don’t want to do it for themselves will happily pay someone to do it.

How can you apply this to your small [...]

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If you are self employed, you know that you have to pay taxes. But how much? Well, H&R Block has a nice little calculator that helps you gauge roughly what your taxes will be. Or if you’re just starting out, you can budget for what your taxes will take out of your gross income.

Head [...]

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Just because Green is the hot trend, that doesn’t mean every business should follow that trend. If it doesn’t work for your business, that’s ok… don’t push it. My only guess as to how Hooters is green is that since the uniforms are so small they use very little water [...]

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Have you ever recommended a good movie to a friend? Have you ever stayed away from a restaurant because someone told you they had a bad experience there? This is “word-of-mouth” advertising and it can have a huge impact on your business.

In most cases of advertising, the business owner has control of [...]

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