Google’s SEO Report Card is a great read if you want to understand SEO from the source.
Think of it this way, if Google… the search engine owner is worried about Search Engine Optimization (SEO)… then you better be worried about SEO. If you think it’s not important, then get ready to close your business because you competitor is soon going to hire me or someone else to help them with their SEO.
Read the Report Card and see what ideas you can pick up from the source. The document is a little long, but it’s important and not to be ignored.
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Thanks for sharing. Agree it’s very important to know the changes and requirements needed to compete for better SERPs.
Google’s SEO Report Card is a must for anyone doing SEO. Know your game well before competing with many other marketers that are trying their best to rank for your keywords. One vital way to stay ahead is to read the “game” before your competitors does.