According to research from emarketer social media adoption by small businesses has nearly doubled from the previous year. As more small businesses felt the crunch of the economy, many turned to social media to help boost business and keep costs low.
Overall, 58% of respondents felt social media lived up to their expectations. One-half felt it took up more time than they realized, but only 6% claimed negative comments on social media had hurt their business.
“Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service, in a statement. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.”
To read the entire article visit eMarketer.com
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